Just Arrived And The Best NABTAB Marketing Questions

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Below are the Just Arrived And The Best NABTAB Marketing Questions

Just Arrived And The Best NABTAB Marketing Questions

1) Activities or benefits offered for sale are_______

A. Brands
B. Value
C. customizing
D. profit

2) A warehouse owned and operated by a company for its own is a_______

A. Public warehouse
B. Private warehouse
C. Bonded warehouse
D. Co-operative warehouse

3) The concept that influenced the manufacturing of a low-smoke emission vehicle is_______

A. Production concept
B. Product concept
C. Selling concept
D. Societal marketing concept

4) The aggregate of all conditions and events that affects marketing practice is marketing______

A. Procedure
B. Process
C. Environment
D. Communication

5) A celebrity who influences the buying decision of customers is categorized under______

A. Social group
B. Reference group
C. Peer group
D. Cultural group

6) A person who owns and bears the risks of a business is an______

A. Agent
B. Entrepreneur
C. Underwritter
D. Innovator

7) A shift in the consumption pattern of consumers due to change in interest rate is categorized under_____

A. Technological environmental factors
B. Cultural environmental factors
C. Economic environmental factors
D. Legal environmental factors

8) Kano spare parts dealers association is an example of_____

A. Market union
B. Cartel
C. Labour union
D. Chamber of commerce

9) An example of unsought goods is______

A. Shoe
B. Car
C. Fire extinguisher
D. Machine tool

10) Trade-in allowance is an example of_______

A. Personal Allowance
B. Direct allowance
C. dealers sales promotion
D. Customer sales promotion

11) Which of the following consumer buying behaviors requires the least efforts?

A. Impulse buying
B. Routine buying
C. New buying
D. High buying

12) An example of nondurable goods is __

A. Shoe
B. Bread
C. Television
D. Refrigerator

13) E-marketing is also called __

A. Direct purchasing
B. Electronic banking
C. E- mail order
D. Internet business

14) A product that has undergone processing is_______

A. An intangible product
B. A primary product
B. An extractive product
D. A secondary product

15) Which of the following items is a primary product?

A. Sugar
B. Noodles
C. Fresh tomatoes

16) The formation of a strategy to attain established marketing objectives is __

A. Marketing concept
B. Market forecast
C. Market demand
D. Marketing planning

Just Arrived And The Best NABTAB Marketing Questions

17) A reduction in general personal income which leads to a change in a company’s pricing strategy is an element of the_______

A. Competitive environment
B. Political environment
C. Economic environment
D. Technological environment

18) Marketing activities carried out in more than one country is_____________

A. International marketing
B. National marketing
C. Home trade
D. Entrepot trade

19) Individual or films that enhance business activities but do not participate directly in the business are_______

A. Market unions
B. Market facilitators
C. Wholesalers
D. Retailers

20) The body formed by sellers of a common product in a local market is an example of __

A. Market union
B. Manufacturer’s association
C. Trade union
D. Consumer’s association

21) The cheapest mode of transportating imported cars from America to Nigeria is by _

A. Air
B. Road
C. Water
D. Rail

22) The part of an advertising leaflet that introduces the message of the advertisement is _

A. Margin
B. Headline
C. Cut-out
D. Photograph

23) Which of the following channels of distribution would a producer who wants to control its unit price use?

A. Producer / Consumer
B. Producer / Retailer / Consumer
C. Producer / Wholesaler / Retailer / Consumer
D. Producer / Agent / Retailer / Consumer

24) An advertising media with the highest coverage area is __

A. Billboard
B. Catalogue
C. Magazine
D. Television

25) All individuals and units that buy goods for personal use constitute the_______

A. Industrial market
B. Consumer market
C. Government market
D. Re-seller market

26) Which of the following activities is not a function of a merchandiser?

A. Displaying products in the best location
B. ldentifying potential new accounts
C. Maintaining and increasing shelf space
D. Cleaning and displaying of products

27) The differentiation of a firm’s product from other competing goods is__________

A. Packaging
B. Labelling
C. Coding
D. Branding

28) A disadvantages of warehousing is that it_____

A. Encourage hoarding of goods to create scarcity
B. Ensure the availability of goods when needed
C. Helps to protect goods from damages
D. Ensures availability of storage facility for goods

Just Arrived And The Best NABTAB Marketing Questions

29) An element of the external marketing environment is_____________

A. Organizational policy
B. Company procedures
C. Corporate culture
D. Economic indices

30) A short term tool used in boosting turnover is________

A. Sales promotion
B. Mass media
C. Personal selling
D. E-marketing

31) Which of the following option is not a function of a warehouse?

A. To increase the price of goods
B. Store goods for consumption purpose
C. Store goods till when needed for supply
D. Stabilization of price of goods

32) The willingness and ability to identify business opportunity, establish and operate it successfully is________

A. Distribution
B. Wholesaling
C. Entrepreneurship
D. Purchasing

33) An internal source of fund for an entrepreneur is__________

A. Bank loan
B. Overdraft
C. Trade credit
D. Retained earnings

34) An example of long-term source of fund for an entrepreneur is____________

A. Debenture
B. Trade credits
C. Overdraft
D. Customer advances

Just Arrived And The Best NABTAB Marketing Questions

35) The banning of tobacco advertisement in Nigeria is an influence from the_____

A. Political environment
B. Economic evironment
C. Social environment
D. Technological environment

36) The furniture purchased by a company for office use is an example of_____

A. Convenience product
B. Consumer product
C. Shopping product
D. Specialty product

37) The systematic design,collection,analysis and reporting of data for decision making is marketing_____

A. Planning
B. Strategy
C. Audit
D. Research

38) Which of the following distribution channels is suitable for the sale of cosmetics?

A. Producer + Consumer
B. Producer +Wholesaler + Consumer
C. Producer + Wholesaler + Retailer + Wholesaler
D. Producer + Agent + Consumer

39) The form of non-personal communication whereby information about a company’s product is transmitted and paid for through mass media is_____

A. Personal selling
B. Marketing
C. Public relations
D. Advertising

40) An activity in marketing research process is_____

A. Decision making
B. Marketing testing
C. Information gathering
D. Product testing

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