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Free NECO Marketing Questions And Answer 2023.

Free NECO Marketing Questions And Answer 2023.

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Free NECO Marketing Questions And Answer 2023.

1) A short term tool used in boosting turnover is________

A. Sales promotion
B. Mass media
C. Personal selling
D. E-marketing

2) The part of an advertising leaflet that introduces the message of the advertisement is _

A. Margin
B. Headline
C. Cut-out
D. Photograph

3) The amount of money charged for a _

A. Fare
B. Price
C. Revenue
D. Cash

4) An advertising media with the highest coverage area is __

A. Billboard
B. Catalogue
C. Magazine
D. Television

5) A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

A. Cost-plus
B. Haggling
C. Skimming pricing
D. Penetration pricing

6) The elements that make up marketing planning are_________

i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

A. i, ii, iii, iv only
B. i, ii, iii, v, only
C. i, ii, iv, v, only
D. i, iii, iv, v, only

7) The process of collecting and analyzing information about the external marketing environment is________

A. Environmental management
B. Marketing research
C. Market segmentation
D. Marketing management

8) Which of the following behaviors would satisfied customer exhibit? (Free NECO Marketing Questions And Answer 2023.)

A. Buy similar products from other companies
B. Pay attention to other companies’ product advertisement
C. Talk favorably about the purchased products
D. Recommend competing products for buying

9) Which of the following is not an example of institutional consumers?

A. Schools
B. Hospitals
C. Hotels
D. Households

10) Which of the following sales promotional tool is used to encourage wholesalers and retailers?

A. Sample pack
B. Bonus pack
C. Premium offer
D. Price discount

11) Which of the following consumer buying behaviors requires the least efforts?

A. Impulse buying
B. Routine buying
C. New buying
D. High buying

12) An example of nondurable goods is __

A. Shoe
B. Bread
C. Television
D. Refrigerator

13) E-marketing is also called __

A. Direct purchasing
B. Electronic banking
C. E- mail order
D. Internet business

14) A product that has undergone processing is_______

A. An intangible product
B. A primary product
B. An extractive product
D. A secondary product

15) Which of the following items is a primary product?

A. Sugar
B. Noodles
C. Fresh tomatoes

16) The formation of a strategy to attain established marketing objectives is __

A. Marketing concept
B. Market forecast
C. Market demand
D. Marketing planning

17) A reduction in general personal income which leads to a change in a company’s pricing strategy is an element of the_______

A. Competitive environment
B. Political environment
C. Economic environment
D. Technological environment

18) Marketing activities carried out in more than one country is_____________

A. International marketing
B. National marketing
C. Home trade
D. Entrepot trade

19) Individual or films that enhance business activities but do not participate directly in the business are_______

A. Market unions
B. Market facilitators
C. Wholesalers
D. Retailers

20) The body formed by sellers of a common product in a local market is an example of __

A. Market union
B. Manufacturer’s association
C. Trade union
D. Consumer’s association

21) The cheapest mode of transportating imported cars from America to Nigeria is by _

A. Air
B. Road
C. Water
D. Rail

22) The middlemen that buys in bulk and sells in bit is __

A. A retailer
B. An agent
C. A wholesaler
D. A broker

23) Which of the following channels of distribution would a producer who wants to control its unit price use?

A. Producer / Consumer
B. Producer / Retailer / Consumer
C. Producer / Wholesaler / Retailer / Consumer
D. Producer / Agent / Retailer / Consumer

24) An example of transportation document that is used or local trade is_______

A. Waybill
B. Certificate of origin
C. Consular invoice
D. Bill of lading

25) All individuals and units that buy goods for personal use constitute the_______

A. Industrial market
B. Consumer market
C. Government market
D. Re-seller market

26) Which of the following activities is not a function of a merchandiser?

A. Displaying products in the best location
B. ldentifying potential new accounts
C. Maintaining and increasing shelf space
D. Cleaning and displaying of products

27) The differentiation of a firm’s product from other competing goods is__________

A. Packaging
B. Labelling
C. Coding
D. Branding

28) A disadvantages of warehousing is that it_____

A. Encourage hoarding of goods to create scarcity
B. Ensure the availability of goods when needed
C. Helps to protect goods from damages
D. Ensures availability of storage facility for goods

29) An element of the external marketing environment is_____________

A. Organizational policy
B. Company procedures
C. Corporate culture
D. Economic indices

30) An element of the marketing mix is________

A. Processes
B. Place
C. Packaging
D. Production

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